The role of e-commerce in the economic empowerment of Yemeni women

Abstract

The current study mainly aimed to identify the role of e- commerce in economic empowerment of Yemeni women.

     To achieve the objectives of the study and test its hypotheses, the descriptive and analytical method was used, and the paper and electronic questionnaire was distributed to a simple random sample of (111) individuals, from women who practice e- commerce in the Republic of Yemen.

     To unpack the study tool and analyze the data contained in it statistically, SPSS software was used, in addition to XLS software and among the most important findings of this study: There is a strong positive relationship between e- commerce and the economic empowerment of Yemeni women, as the correlation coefficient reached 0.765, there is also a role for e- commerce in economic empowerment, and there are no statistically significant differences between the averages of the sample member's responses about e-commerce in its dimensions (infrastructure, digital skills, digital media, financial payment method, shipping method) attributable to (governorate, age, marital status, years of experience) while there are no statistically significant differences at (educational level, occupation).

    The study also found that there are no differences between the means of the respondents' responses on economic empowerment due to (governorate, age, educational level, marital status, employment, and years of experience), and that the most important obstacles facing women working in e- commerce are infrastructure, currency, shipping, and customer trust.

     Among the recommendations of this study: Modernizing public and digital infrastructure, activating the role of the media to raise awareness of the importance of e- commerce in women's economic empowerment, organizations that are concerned with women's economic empowerment should move towards empowering them digitally, by holding training courses that raise their skills in the digital economy.